In this episode of Invest & Scale, host Gabriel Murillo is joined by guest Jordan West as they delve into the world of entrepreneurship, acquisitions, and building successful businesses. From the importance of recognizing and leveraging individual strengths to seizing opportunities during challenging times, they provide invaluable insights and advice. They also discuss the power of collaboration, the role of content creation in client acquisition, and their vision of creating a conglomerate of agencies in the D to C space. Tune in for an inspiring conversation on wealth, impact, and the game of business.
00:01:34 First acquisition at 22: a restaurant mistake.
00:06:00 Understanding buyer psychology is crucial for success. Empathy is a CEO’s biggest tool. Acquisition mistakes can be costly and avoidable.
00:10:32 Cut salespeople, focus on strengths, avoid management.
00:14:58 Switching companies, need familiar people; limit reports. Avoid unnecessary meetings, prioritize scaling. Care for team individually but not in meetings. Working on a 100 million EBITDA opportunity. Acquisition potential in 100-200 million range. It’s a game; changing lives; exciting.
00:19:09 Thinking win-win, building wealth for all.
00:23:10 Ecommerce companies struggle with cash flow, unlike agencies.
00:26:30 Avoiding bosses, expanding outdoor brands, supporting struggling founders.
00:28:51 Synergy is crucial, bankruptcies are imminent.
00:35:29 No money down deals, money out of pocket, misconceptions, contracts, trust.
00:38:20 Busy meetings, focused on valuable content.
00:40:42 “Great people and collaboration bring success.”
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