EP25 Investing in Online Businesses: A Glimpse into the Journey and Vision of Black Book Investments

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In today’s digital age, online businesses are thriving, offering investors a unique opportunity to tap into this growing market. In a recent podcast episode, the founder of Black Book Investments discussed their journey in starting and growing a micro private equity company that buys and operates a portfolio of online businesses. This article will explore the key insights shared in the podcast, from the importance of due diligence to investing with Empire Flippers Capital and the future vision of Black Book Investments.

Episode Highlights:

The Journey to Black Book Investments

The founder of Black Book Investments started working at a startup before experimenting with blogging. While blogging did not bring immediate financial success, it helped develop essential skills in building websites and writing content. This experience eventually led to the first successful venture of buying and selling online businesses. The founder emphasized the importance of learning from scams and focusing on evergreen niches when purchasing businesses.

Investing with Empire Flippers Capital

The podcast also discussed working with Empire Flippers Capital, a fractional investing platform that bridges the gap between investors and experienced operators. The founder shared an example of one deal where a website’s income doubled in just six to eight months by implementing on-page SEO, technical SEO, and other improvements. This success story highlights the potential of investing in online businesses through platforms like Empire Flippers Capital.

Blackbook’s One-on-One and Group Investment Strategies

Black Book Investments works with investors through one-on-one or group buys, helping them find the right business to invest in. They handle the entire deal process, including negotiation, escrow, and business transfer. Black Book charges a 10% finder’s fee and provides monthly management services for a retainer starting at $1,500 per month.

Investing in Online Businesses: Risks and Rewards

The podcast also touched on the historical return on investment (ROI) provided by Black Book Investments, ranging from 20% to 30% annually over the past seven to eight years. First, however, it is essential to understand the risks associated with investing in websites, such as Google updates and Amazon commission cuts. Despite this asset class’s high-risk, high-reward nature, the founder envisions Black Book Investments becoming a New Age media company owning multiple high-value brands.


Investing in online businesses offers a unique opportunity for investors to tap into the growing digital market. Black Book Investments provides a platform for investors to invest in a diverse range of online businesses while benefiting from their expertise in managing and growing these ventures. As the digital landscape continues to evolve, investors looking to participate in and capitalize on the growth of online businesses should consider exploring opportunities with companies like Black Book Investments.

Disclaimer: The content presented on the Invest and Scale podcast website is for informational purposes only and should not be considered legal or financial advice. The hosts and guests of the show are not attorneys or financial advisors and do not provide legal or financial advice. The information provided on this website is not intended to create an attorney-client or advisor-client relationship and should not be relied upon as legal or financial advice. Please consult with a licensed attorney or financial advisor in your jurisdiction for legal or financial advice specific to your situation

Relevant Links:

LinkedIn: https://www.linkedin.com/in/mohittater/


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