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EP28 Beyond Corporate: The Strategic Acquisition of a Marketing Digital Agency

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Welcome to the Invest & Scale podcast, where we delve into the world of entrepreneurship, business acquisition, and personal development. In today’s episode titled “Oscar Jaramillo,” our host Gabriel Murillo welcomes the inspiring entrepreneur and business owner, Oscar Jaramillo. Oscar shares his journey from a corporate career at Nestle Waters North America to becoming a successful business acquirer. He takes us through the proactive and meticulous process of acquiring a suitable business, emphasizing the impact of personal skills, the importance of human capital, and the need for a balanced approach to entrepreneurship. Join us as we explore Oscar’s insights, personal challenges, and the unexpected surprises of business ownership, all while gaining valuable advice and lessons learned from his inspiring entrepreneurial journey.

00:00 Enthusiastic about self-improvement and non-fiction books.

03:14 Realized potential in established businesses through systems.

07:13 Realized lack of control in 2020, 2021 change.

12:05 Seeking established business with specific criteria in mind.

14:49 Proactively pursued 100 deals, reviewed 40.

17:30 Successful business acquisition, minimal risk and surprises.

19:49 “Focus on potential, not just historical data.”

23:17 Neglected operational details can sink a business.

27:44 Business owner emphasizes importance of practical SOPs.

30:40 Hiring, nurturing talent vital for business growth.

33:33 Overcoming stress, prioritizing health and control.

36:04 Appreciate your inspiring story and future plans.

41:24 Surround yourself with motivated, action-oriented professionals.

43:10 Met through Facebook, built friendship, crazy journey.

– Proactive Deal Search and Selection

– Requesting and Qualifying Deals

– Due Diligence and Criteria

– Submitting Letter of Intention (LOI) for Business Acquisition

– Decision to Start Own Business

– Transition from Employee to Business Owner

– Personal and Family Support

– Criteria for Choosing a Business to Purchase

– Acquisition Process and Integration

– Identifying Suitable Business

– Inheriting and Building a Strong Team

– Hiring and the Importance of Standard Operating Procedures (SOPs)

– Balancing Work, Family, and Health

– Personal Impact and Challenges

– Prioritizing Self-Care and Wellness

– Achieving Work-Life Balance

– Business Growth and Operations

– Leveraging Old Relationships for Growth

– Internal Marketing Team and Growth Expectations

– Future Investment Plans and Business Development

– Lessons Learned from Business Acquisition

– Surprises and Adaptability

– Importance of Human Capital

– Networking and Collaboration Opportunities

– Personal Background and Entrepreneurial Journey

– Corporate Career and Influences

– Interest in Acquiring Small Business

– Decision and Mindset Shift towards Acquiring Business Full-Time

Links:
https://www.scholesmarketing.com/

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